Figaro Coffee Company Essay

Providing excellent coffee and gracious exceptional service, creating a memorable experience for people who appreciate high quality coffee and exceptional service. Experience also for the people who love’s different kinds of pastries. Like what we’ve said Figaro can assure people that this experience would lasts. We have discussed about a basic franchise with a unique products and style of service that will leave a lasting impression. This will bring out another reason for the company and the product itself to be more familiar to the market. Figaro’s distinctive store design, unique ambience and style of service satisfy the global customer. They always practice good business strategy and actively pursue the cause of socio-cultura and environment concerns. Figaro creates long term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees. Figaro value not only the customers but also the welfare of the company. There are so many things to be discussed. The following chapter discusses the background of the said franchise its history and profile, types of business, achievements and current market standing. These informations would help you to know more about Figaro Coffee Company. II. History The Figaro Coffee Company was established in 1993 by a group of 7 coffee lovers. The business was born out of their passion for coffee which has begun with brewing coffee from all over the world in their homes. Coffee was a hobby that soon became a business. They wanted others to appreciate the fine art of enjoying coffee the way they have their many travels. The first Figaro cafà © formally opened in November 1993. It was then a simple kiosk located in one of Manila’s premier malls. Figaro offered freshly-brewed coffee and a selection of specialty coffees from around the world as well as a variety of coffee and tea paraphernalia. The owners managed the cafà © themselves, brewing coffee for their customers and teaching them how to brew and enjoy their coffee at home. It was that kind of personalized service that endeared them to their customers. The Figaro reflects the European coffee culture; from classic espresso-based coffees to the design and atmosphere of the cafes. It has generated a solid following among serious coffee drinkers and has expanded to 50 plus cafes in the Philippines to date.