The proposal of Cheerios Assignment Example | Topics and Well Written Essays - 500 words

The proposal of Cheerios - Assignment Example Cheerios, originally named Cheerioats, is made totally from natural whole grain oats. The marquee cereal brand need not be cooked as it is ready-to-eat. This breakfast cereal has proven medicinal values as it helps to lower cholesterol in the human body. The company claims that three servings of Cheerios taken with low fat diet every day reduce the chances of contracting heart diseases. The crunchy, sumptuous and nourishing snack is thus an ideal first meal of the day for the entire family (Cheerios.com, 2014). Cheerios is manufactured and marketed in more than a dozen luscious varieties. Some of these are Honey Nut Cheerios, Cheerios Protein Cinnamon, Almond, Cheerios Protein Oats & Honey, Banana Cheerios, Chocolate Cheerios, Fruity Cheerios and Yogurt Burst Cheerios. Cheerios believes in the philosophy of fostering the physical and mental faculties of the child. The company has successfully run its ‘Spoonful of Stories’ campaign for a more than decade. In 2013, the brand announced that it will bring the older kids within the ambit of this campaign and provide 8 million books inside Cheerios packets free of cost (Cheerios.com, 2014). Cheerios harnesses the power of social media to spread the message that a healthy breakfast makes a positive, meaningful difference in a child’s life. General Mills has set up online communities that not only help the company enable it achieve its mission but also assist in spreading a positive word-of-mouth for its brands (Generalmills.com, 2014). The company uses online social networks like Facebook, Twitter, YouTube to engage in useful conversations with the customers. The purpose of this communication is to get insights into the consumers mind and uncover new ways in which the community as a whole can benefit. Cheerios also indulges in strategic corporate social responsibility. The brand, in association with the YMCA, organized the Healthy Kids day in April this year (Cheerios.com, 2014). The