Marketing Plan of TATA SKY Essay

Price Tata Sky has offered competitive set but has been on the higher end and its due to promotional campaigns it has added in incentives leading to increase in customer base. In search of newer audiences in smaller towns, DTH operator Tata Sky is introducing a new Rs 99 packet Super Hit Pack 2. Customer Services Tata sky offers an delicate website and dedicated customer line. They have the concept of registered mobile number providing free communication. But their Customer service lines are always busy and the postponement period is usually very long. This whitethorn be an irritant for brisk customers.6 3. Reception The reception is usually excellent in equivalence to living c up to(p) TV. But during monsoons and Cloudy days they are affected. The prescribe of signal distortion is more for Community dishes in comparison to various(prenominal) dishes. This technical problem should be sorted. 4. Program Choices After litigations, Tata sky is able to offer huge bouquet of ch annels but it is still slight compared to the argumentation TV. They should ensure extensive program choices to induce switching from Cable to DTH 5. New Technology Tata sky Plus is an initiative in this direction. motley services under Active arepart of this Technology game. macrocosm a interactive and dynamic offering would increase its appeal. 6. Technical plump for Technical support system of Tata sky is well establishes. If a 24 hrs limit fag be letd for all complaints and work on holidays when pile are generally home could be sold as a USP. Tata Sky as a product has evolved from the time to inception. Further to grow the product, new services and technologies can be imbibed the likes of 1. Common suffice per house for octuple Television sets 2. Combined Product with Television rustic Areas , especially and Niche Segment Targeting if Combined with LCDs3. Connectivity with other digital Monitors like Laptops for Commercial Usage 4. Guide can be displayed in Multiple Regional Languages 5. Voice over in Multiple Languages (Currently limited availability in for some programs) 6. Interactive Video Games (with consol) 7. Inclusion of Radio Reception. culture of Visual Radio service. 8. Variety in Movie Listing with Bollywood, Hollywood and Regional Channels 9. Special channels for Songs Request like nickelodeon could be launched 10. Stock Market related interactive service on Active 7 Price Competition has increased may fold up with completion providing freebies andslashing prices. The following price related strategies could be adopted, which may lead to a short call loss but a medium term break even and profit 1. Free raft Top Following the line of Dish TV, Set top Boxes can be given free while ensuring lock in by providing base pack free for limited time duration, thus inducement update to next level. 2. Lock in of 1 year stop up long term lock ins by providing incentives for pre remuneration of long term charges. Continue with current st rategy of providing 2 months free on payment of 10 months services. 3.Multiple unions Provide discounts for consumers buying second Tata Sky Connection (up to 50% off) 4. Encourage References Provide discounts on Monthly charges if reference from existing consumer becomes a new customer. 5. Regional Disparity Provide free regional packs in local areas to ensure switch from Cable TV to DTH service, i. e. provide free south Jumbo pack for customers in all southerly States. 6. Community Dish Provide Incentives in the form of Free Months charges for first-year 3-6 months and reduce the Installation charges per flat.