Marketing Mix-4p’s Strategy of Nestlé Pure Life (Npl) Essay

harvest-tide Strategy1. growth Positioning Product is something that is offered to the market. Nestl smooth Life (NPL) product strategy studies fork over that they are positioning the product with respect to its attributes that NPL is safe, pure, refreshing and healthy water. 2. Product line expansion Nestl also does product line expansion tardily it has offered a 0.25 liter bottle of NPL in the market. Its also utilize the company name with its product name i.e. Nestl Pure Life. NPL round contour and elegance of the bottle are instantly recognizable. Quality is cornerst i of NPL success. nuzzle people say Quality is our more successful product and it is make to our success today and tomorrow.Pricing Strategy1. Non-price competition In scathe strategy, Nestle has adopted the strategy of non-price competition. It is offering one price for NPL to completely cities of Pakistan. It also keeps the check on distributors to maintain single price of NPL. It offers handicraft disc ounts to its distributors. 2. Cost Based Pricing The cost of production, which stands at the base of e actually last(predicate) pricing strategy, is well reflected in Nestle Pure Life price. Its instead higher price relative to other bottled waters can be explained using the Pricing Strategies Matrix. Since the quality of Nestle Pure Life is very high both from the connections and the consumers perspective, the high price justifies itself. sic of Distribution Strategy1. Intensive dispersal strategy Placement is the distribution of the product to its customers at adept time, in right quantity, at right price and at right place. To ensure this, channel adopted by the Nestl for distribution of NPL is as followsProducer Wholesaler Retailer ConsumerNPL comes under the socio-economic class of Fast Moving Consumer Goods (FMCG), so for this the timely supply is very grievous thats why Nestl is following intensive distribution strategy.Promotion Strategies1. Sponsorship The Company is actively involved in sponsorship of educational and sports activities. In particular, the company sponsors spring chicken Pakhtakor, a young football team, and the friendly meetings or competitions of that team. Furthermore, outdoor posters and banners, references in movies and articles have made tens of thousands of people subconsciously aware of Nestle Pure Life (and other Nestle products).2. Public relations For establishing public relations, Nestl distributes its newsletters, one-year reports, calendars and diaries, lobbying, donation for charitable and civic events. For the victims of 8th October 2005 earthquake, Nestl has donated 90 trucks, which were containing different foods items, and NPL was one of them which are around Rs. 2 Billion. The Nestle organized its teams to distribute products to the touch areas and all employees contributed from top to bottom.