Unit 19 P3

P3 curriculum selling for a micro start-up job that is relevant to customer need a) Marketing definition and opportunity At einsteinium Side we make that we tail endnot sell to the whole market, unless by knowing the size and trends in the market we pass on be able to assess future opportunities and squ entirely future sales patterns. The people who result buy from us imply middle class professional people, these individuals can be either gamey earners or those on a budget. b) Proposed target trade segments Age 20-45 long time SexMale/Female OccupationProfessional people/middle class Income? 18,000 and above ) Demand for w be The reasons for demand of our products include The bea is just developing due to the braid of the London Luton Airport. It ordain benefit from the boost in touring car those self-catering tourist who will require our function and due to our strategic location consumers essential frequent as there are no new(prenominal) routes to and fro m the Airport. d) contestation There are many rivals offering similar products and services, in an lather to puff customers and be different our consumers will be able to shop in spacious air conditioned comfort. * Leaflets will also be place in the weekly newspaper. Flyers will also be distributed and raise parties can make an order by the contact details on the flyer. * Our sales team covers every village and town. * We are open 24/7 and do home deliveries to our customers * Loyalty cards which offer benefits to liege customers Also a unique feature of East side is the centre of attention department which is the walk-in refrigerated cooler. It is an experience like no other. Customers can stroll through isles of the largest selections of bulk meats, fresh cut meats and provisions a customer can always be assured to find their favorite(a) cuts.A customer can select a bulk item and realise it custom cut by our experienced butcher at no additional charge. e) How success wil l be measured To batten that our marketing efforts were successful, East Side will check performance in * broth turnover this will enable us to learn which items or services are slow to sell and which are very popular and to brush up the product mix effectively. * Customer satisfaction if customers are happy this in turn will generate more sales, we will review both complaints and comments and their views on our prices and other improvements they may want us to make. Sales levels a monthly analysis will help our line to identify patterns in sales and show when we need to take action to boost sales. * The numerate of new customers who visit the melodic line f) Other external influences Government regulations totally bath (Value Added Tax) will be paid over to the Government. This can lay down cash flow problem for the short letter, because all VAT is payable on all sales, including credit sales, which means that the business has to pay over VAT before the currency is actually collected from the customer.If the business fails to pay the VAT, past eventually the Government will send authorities to insist on payments or face legal actions. Ethical Issues Expiry Dates All expire products will be removed from the shelves and will be disposed of harmonise to local and international guidelines. Expired goods on the shelves can ruin the spirit of the business and drive away customers. It can also be heartrending to our health. Trends * People eating healthier will affect what you stock. There has been an improver in more healthful products being marketed by the major nourishment companies than ever before. Pricing will be stable and somewhat obtuse compared to prior year price swings. * Private label will stick around to gain market share compared to branded products. P4 Plan a costed advancemental activity for a micro start-up business that is appropriate for customer conferences a) organize with the rest of the marketing mix Promotion is a very all-important(a) part of the marketing mix. In an effort to include the other aspects of the marketing mix to reach our target customers we will do research to identify which products target customers need and will buy. go these will increase sales and profits. Offering products no one wants or which throw away expensive or unnecessary features will do the opposite. We submit to decide on a price, this is the amount of money of money customers must exchange for the product or service. Price is a key element of the marketing mix as it generates income for the organization. All other elements of the mix incur costs. Therefore, the pricing decision is critical to the success of the organization. Finally, we have to decide where and how the products and services should be placed. b) Image to be developedThe image our promotional plan will reflect is that we are an environmentally friendly business providing for but not limited to the needs of middle class people. c) be and schedule for the campaign A chap an effective way our business will get noticed is by advertising on our business vehicle. We are a small business therefore we will have to spend the available money wisely. We will also advertise through the local newspaper and the internet, this will be very beneficial as both methods are relatively inexpensive newspapers provide timely knowledge and the internet can be directly involved with promotional activities.Schedule for the campaign The purpose of the promotional campaign is to make the public aware of the depute of our new business. This campaign will start on Monday 16th April and hound for two weeks ending on the 30th April 2012. d) Types of promotional materials Not all promotional materials will attract the same customer group, this is wherefore East Side will use different promotional methods to attract more customer groups. After studying the buying habits of our target customers and where they look for information.It was obser ve that a poster attracts the attention of the travelling public, leaflets are preferred when promoting a local service and a large amount of people will look for information online. e) Nature of the promotional materials The aim of our promotional materials is to attract attention and interest. Effective colour and wording helps to reflect the image of the business, this is why we will hire professional graphic designers to help us fix a style for our business stationery and marketing materials. This will ensure they are easily recognizable and reflect the right image. ) Name of the business The names of the business will be East Side this is because no one else has this name. The name is appropriate as it is not offensive in any way and does not already exist as a recognized brand. It will also be easy for our customers to regard as. g) Ideas for branding At East Side we would like to develop a brand, this would be a major asset for us because it will help people to remember our business and if we provide a good service, it wll associate specific qualities such(prenominal) as, reliability, value for money, honesty and professional expertise.It will also save money on marketing in the long run since customers stay allegiant to a brand they know and trust. h) Website design and functionality East Side will have some presence on the internet. This will be a quite basic site which simply summarizes what we offer and where we are. The website will be very user friendly there is a search celerity where, if customers know the name or type of product they are looking at for it can be easily found. We will promote our website by placing the squall on all stationery and the company vehicle. ) Reasons why the promotional materials are appropriate The promotional materials will be appropriate since our target customers group is people aged between 18 and 40, these more mature individuals are more likely to read newspapers and search online for information. j) Meas uring the success of promotions The success of East Sides promotions will be measured by the material body of new enquires received by phone or email, the number of new customers who visit the business and sales levels. The cost of each promotion will also be taken into account. If the cost is high but the benefit will be small, then an alternative method will be found.