Describing the differing cultural values in the visualisation of a media product: a comparison.

Although the globalisation tr ending creates an incoherent harmony between in all burnishs in the world with the aim of achieving the better, still at that place argon a lot of discrepancies that should be taken cargon of in local sense. In this hu gentlemilitary personnels gentlemanner it is evident that there atomic issue forth 18 lots of aspectual differences between German and Turkish cultures which are also reflected in commercials for such brands as for role model the immediate food restaurant Burger superpower. While the Turkish culture is partly very conservative and collectivistic, the German society seems to be much open-minded and individualistic. These are important aspects the global cooking stove of Burger King is aware of and therefore uses antithetical signals in their advertisement strategy for these different cultures. The German commercial of the desire frightening Burger shows a scene in the metro where a hit-or-miss control between a p uppyish woman and a man occurs. She stands on the occlude and he sits with a Long Chicken Burger in his hands on a seat. Their look experience and then they both look at the Burger which the childly man holds with his hands between his legs. They start to giggle, because they realize that the burger looks in this daub standardized his genital.

The pretty woman with a plunging neckline acts like she would do a lap dance on the bar for him, exclusively then this flirt stops because she recognizes another young man at the end of the cabin who has a ordinary and whence a much smaller/shorter Burger than the othe r man. As a conclusion of this commercial a ! deep function says: For those who do not compulsion to grab the short end of the thole: The Long Chicken Burger! In the Turkish indication of a Burger King advertisement there appear only different signals and symbols. In contrast to the German commercial it refers to the tradition of Ramadan, the Moslem holy month of fasting, and advertises the Sultan Menu. The lead acknowledgment in this commercial is an impressive dressed up sultan with classical Ottoman handlebar moustache and classical Ottoman...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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